About Michelle

First generation Nigerian-American with a passion for sharing the foods, fashion, and culture of her heritage with everyone.

Graduating with a Joint BA Honors in Economics and Business from Bristol Business School in Bristol, UK, later achieving her MBA from Robert H. Smith Business School in Maryland, USA, and currently enjoying a career in Corporate Finance – Michelle Segilola always had a heart and mind for Entrepreneurship.

Creativity 100%
Passion 100%
Culture 100%

“Although I grew up in the D[M]V, my family and I always ate, watched, spoke, and learned everything Yoruba or generally Nigerian in our home. After spending months and money in search of these authentic Nigerian products online and in the local stores during COVID-19 travel bans of 2020, and sharing this search journey with family and friends, I realized that there’s a need I might be able to meet for more than myself. The most popular US alternatives personally lacked the traditional flavors, textures, or authentic connection to African communities I was looking for and that wasn’t good enough for me.”

Why Choose Segi

We launched this Falls Church, VA based online retail & wholesale experience in October 2020. Our mission is to expand trusted access to the best authentic Nigerian snacks & beautiful Ankara and Adire fashion without shoppers jumping on a plane, arranging costly personal shipments, or driving far out of their local area.

Segi Shop is the one stop home of Segi Snacks foods and Segi Bella branded fashion. Segi Shop provides access to natural, organic, authentic West African/Nigerian snacks and quality, 100% handmade Adire and Ankara fashion. Every item proudly celebrates Nigerian culture and directly supports quality Manufacturers, Merchants, and Artisan economies in West Africa.

Segi Shop is a minority (Black and Woman) owned, family business with proud partnerships on the African continent.

Excellent Customer Service

Unique Product Options

Secure Payment

Tracked Shipping

5/5 Star Reviews


Etsy Snacks


Etsy Handmade

Participating Stores

DMV Markets

The Segi Snacks Promise

All food products are 100% authentically Nigerian

All food products are 100% authentically Nigerian, without alterations or substitutions, and sold by the best-by date. Snacks are produced ethically and safely. Segi Snacks provides high quality packaging and labeling, maintaining CBP Agricultural, US Food and Safety, and Virginia Department of Agriculture and Consumer Services standards.

Segi Snack boxes are filled with a variety of carefully curated, proudly Nigerian and Benin Republic (from Abuja, to Lagos, to Abeokuta, to Benin), and hard to find in the US, snacks. With natural ingredients and organic manufacturing methods, these tasty, crunchy snacks can be enjoyed by all ages and most dietary plans. For those who already love 1 (or more) of the over 10 authentic snacks we offer, and for those who are looking for new additions to prepared lunches, movie nights, guest offerings, party favors or gift options – Segi Snacks variety boxes are for you.

Thank you to our growing group of Segi Snackers for trusting us in your homes or businesses, for gifts, and at events.

For events/parties and corporate gifts, we provide customizable favors. We personalize any Segi Snack bag or box as needed (with celebrant name(s), event date, message, or event colors for examples). Weddings, birthdays, anniversaries, housewarming, team appreciation – no reason is too big or too small. Please contact us with a minimum 4 weeks lead time.

The Segi Bella Promise

All bags are family handmade, homemade, and one of a kind

All bags are family handmade, by us, and one of a kind. We do not copy shape, design, and material combinations from others or from ourselves; we don’t make the same exact bag twice. We do not wrap existing bags from other brands with Ankara materials. Our full construction bags are made with the highest quality Ankara materials sold in Lagos, Nigeria; lined with top grade polyester, nylon, and leather; and shaped and strengthened to last with quality fabric stabilizer and fiber wall inserts. All hardware, finishes, and original design additions are also of the highest quality, to last with the bag and all needs. All bags are inspected and safely packaged in a reusable generic or custom Segi Bella sack, and further protected with paper and bubble wrapping if shipped.

Original Segi Bella branded bags are only sold directly through the Segi Shop website; a select few options are also sold on Etsy, Amazon Handmade, and at DMV Market events.

Segi‌ ‌Bella‌ Production Partners

100% Family, 100% Handmade

Sarah Romoke has been professionally designing and sewing clothes and accessories for all ages (specializing in children’s wear) and all occasions (specializing in white and traditional wedding dresses) for over 6 years in Nigeria. With a proven quality of work, a loyal client list in Nigeria, and a great reputation on Jumia’s African online retail platform, I’m excited to combine my sister-in-love’s handwork and quality construction with Segi Bella designs and finishes, and to share my brand of West African fashion in the Diaspora. Fabrics and Materials are sourced only from quality material vendors in Lagos, Nigerian markets.

Segi Snacks Production Partners

100% Authentic

Segi Snacks may partner with reliable, organic, and trusted manufacturers in Nigeria to package and supply popular snacks for customers in the Diaspora. Nigerian National Agency for Food and Drug Administration and Control approved manufacturers of tasty and popular snacks may help Segi Snacks meet demand at the same taste quality available to shoppers in Nigeria. Almost all snacks are packaged by Segi Snacks in quality, resealable, custom designed snack bags.

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